Twelve hours after publishing the story of an elderly couple’s battle to get their indoor bathroom back in usable order, this Co-op Insurance ad hit me between the eyes
IT WAS, IN THE FAMOUSLY MANGLED WORDS of notorious baseball super-coach Yogi Berra, ‘like deja vu all over again’!
Less than twelve hours after I published a column chronicling the problems a local elderly couple were having getting help from their insurers to fix their broken bathroom there it was, covering a half-page of my breakfast copy of The Guardian: an ad urging readers ‘It’s time to switch to Co-op Insurance’!
Yet at 7pm the previous evening a spokesperson for Co-op Insurance had admitted that the building company they employed to find and fix a leak in the bathroom of Jean and Bernie Eisenhauer’s modest cottage near Branxton, Northumberland, had suspended operations due to a shortage of raw materials (they blamed the pandemic!) and a backlog of jobs (pandemic again?).
It is hard to understand why an insurance firm which is having trouble keeping pace with the needs of the customers it already has in the face of shortages and jobs backlogs should feel the need AT THIS PRECISE TIME to go looking for more business.
I shall be communicating my views to them via their Twitter address: @coopukinsurance
Perhaps you would care to do the same, mentioning the Eisenhauers